Goodrich Visions is a full-service image production agency that specializes in Photo Art Direction for lifestyle photography on location and in-studio, muscle powered sports in extreme locations, fashion, health & beauty, and travel photography.
Project: Identity and Stationery System
Goodrich Visions asked Designlounge to invent and design a creative logo identity that would set the company apart and that demonstrates versatility and flexibility. Not opposed to taking risks, the logo itself consists of two words of which one is mirrored. The business card and envelope are printed on translucent paper stocks which support the mirrored concept as well as the tagline “We see things differently.” An extensive label system enables the owners to customize mailings.