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Almost every person who uses a computer is familiar with the standard user interface and how to navigate through the menus. DTP Partner, a service company offering desktop publishing solutions and hardware configurations, needed an identity, that would establish them in a highly competitive market place. Interpreting the onscreen user interface to paper led to an immediately recognizable corporate identity.

The stationery system consists of the letterhead, the business cards, and a standard envelope, as well as various business forms. Based on the idea of reaching sublevels in the on-screen experience, the identity system can be expanded to accommodate all necessary information.