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Indigo Advertising
An Identity that Extends Beyond the Page
A German advertising agency with the colorful name "indigo:" needed a new identity, that
would reflect the firm's smart and innovative approach to delivering and launching successful
media campaigns for their clients. Taking the "i"-dots to be re-purposed as a colon is a
simple typographical alteration that illustrates the process of making blue (indigo),
or - translated into advertising speak - to produce creative ideas.
The complete stationery systems consists of various letterheads, business cards, envelopes
and labels, and was applied to a signage system.
