- Good Shepherd
Designlounge collaborated closely with ClearAgenda, a brand consultancy in New York,
who provided the initial strategic framework for the repositioning of Good Shepherd
Services. The re-branding has become necessary as Good Shepherd Services has experienced
rapid growth and increased public awareness which led to new funding possibilities. As
a result, Designlounge has created a capabilities brochure that focuses on the agency's
achievements by highlighting the efforts of helping youth and their families by using
business resources responsibly, and by communicating the expansion of services into the
most poverty-stricken areas of New York City.
A built-in pocket in this oversized 9"x12" 20-page brochure holds the annual report of
2004/2005 and a donor list to maximize the cost spent on creating a comprehensive marketing
package. The brochure also marks a new visual direction for the agency in terms of
selection of color, paper stocks and font usage.
Capabilities Brochure
Annual Report 2006
Annual Report 2007
Marketing Collateral
Website