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To advertise apartments in a new building before the start of construction, a capabilities brochure was needed to present the layout of the building to potential buyers and banks to raise funds. A metal spiral binding system allowed for easy customization of the pages and oversized fold-outs.

The brochure provides an overview of the area to give a taste of quality of life, describes the proximity to entertainment and shopping possibilities, and communicates the value of the building as a serious and long-term real estate investment.