Petit St. Vincent Resort

Strengthening the brand of a luxurious island resort — all 113 acres of it

psv Atlantic beach seen from cliff cottage #5


Petit St. Vincent, also called PSV, is a luxurious island resort south of St. Vincent in the Grenadines. This private hideaway belongs to a group of islands that are sprinkled across what may be the most beautiful stretch of water in the Caribbean. Designlounge began working with the original resort owners more than a decade ago when we designed all brand materials in print and on the web. When the resort changed hands the new owners continued to work with us on all aspects of the visual brand, beginning with minor modifications to the logo identity and the brand language.
In order to maintain and strengthen the brand equity that had been established over many years, the redesign of materials such as brochures and newsletters were carefully calibrated to reflect the upgrades of the resort.
  • Identity
  • Website
  • Publications
  • Signage
  • Travel
  • Hospitality
psv stationery letterhead envelope business card
Logo identity and stationery system
psv photographed from air showing beaches and Marni Hill
An aerial view of the island which is the entire resort. Its highest peak is called “Marni Hill” which inspired the logo design.
psv island map hand drawn illustration printed on nice paper
The all hand-drawn and then digitized island map, printed on nice paper, guides guests on excursions — island treasures await
psv brochure cover and spreads accommodation island overview
Capabilities brochure cover and spreads
The PSV website provides visitors with more than just the usual travel fluff. We believe that deep and reflective content is a crucial element for a brand to connect with people. That includes content not driven by SEO1, but supportive of its best practices — the best kind of SEO for a Caribbean hideaway.2
  1. SEO (Search Engine Optimization) depends on the careful balance of providing authentic content and the requirements of the search engine’s indexing processes. A SEO strategy has to be part of any website design and development project.
  2. What is the definition of a hideaway? Seclusion? Not being reachable at all times? That’s pretty close. Getting to PSV is part of that: A relaxing journey by big plane, small plane, a nice boat, and a mini-moke.
psv website screens laptop iPad
The website was designed and programmed based on best SEO practices. The responsive version of the website is currently in development.
psv website screens getting there and image gallery
Examples of website interior pages. The image gallery can be sorted by categories.
psv website screen getting there illustration of island chain Grenadines
We illustrated several maps for a hand-made and authentic feel

Printed and Electronic Newsletters

While the brand strategy and the design of communication materials received necessary updates over time, the newsletters remained a constant. It is an informative and entertaining marketing tool for the resort and we always have fun to let our creative energy spark with each new edition.
Fun Fact: The newsletter name change from 12°31′ to 12°32′ did not mean that the island had moved itself to a slightly different location. The initial number and masthead element was based on a generous rounding up of the geographic coordinates which were later revised to be more precise. A case of not finding the island was never reported although it would give the word “hideaway” a completely new meaning.
psv newsletters series of covers
Covers of a few printed newsletters
psv newsletter cover story ocean preservation group photo on boat
psv newsletter spread ocean preservation diving Jean-Michel Cousteau
Newsletter cover and spread with a detailed content view. PSV is deeply engaged in ocean preservation and Jean-Michel Cousteau established a dive center on the island. PSV’s current owner started and has been maintaining a program to regrow a native coral.
psv newsletter spread culinary service news
A spread highlighting aspects of sustainability efforts, dining, and other fun facts
psv newsletter cover story bringing boat to the island original illustration of owner Haze Richardson
psv newsletter spread story bringing boat to the island map illustration
For this newsletter we created original illustrations for the cover and inside spreads. The newsletter was dedicated to the journey of three people who sailed a new boat to the island resort.
psv mailchimp newsletter design and template
We designed the electronic newsletter to stay in contact with former guests

Print and Electronic Ads

We created various advertisements that were placed in regional magazines as well as in the New Yorker Magazine. For TripAdvisor we developed a website banner campaign.
psv tripadvisor banner ads various sizes
Ads in various sizes for a TripAdvisor Banner Campaign
psv printed ad for magazine with cottage beach palapa red and yellow flag
We designed print ads for regional magazines and for the New Yorker Magazine
There is no Internet connection in the cottages (yes, no Facebook, sorry, not sorry), and phone service is only used for emergencies. Hoist the yellow flag to signal a wish to the staff. Or the red flag for complete and undisturbed privacy.1
  1. This flag system has been in use since the opening of the resort in 1964. In a world where we seem to be able to control everything from a smart phone, going out in the morning to insert a hand-written form into a bamboo slot to order breakfast is a deeply natural and unplugged experience.
psv gust forms in cottage box island map
Select a breakfast form among others from the nicely designed cottage guest information box
psv guest cottage and flap pole
Fill out the form, place it in the bamboo slot and hoist the yellow flag. Hint: Don’t hoist the red flag — nobody will come 🙂
psv mini-make and flag pole for form pick up and delivery
The order will be picked up promptly
psv cottage deck with afternoon tea
Afternoon tea delivered!
psv guest forms breakfast bar service laundry early morning coffee
We designed the forms that guests use to order breakfast, lunch, laundry service, island transportation and much more
psv black and white hand drawn illustration fish plane ship, octopus, sea gull
We illustrated a set of loose and sketchy icons that have been used throughout the printed materials
psv Welcome to PSF sign on beach
The welcome sign we designed greets resort guests as well as visiting sailors
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